This is a joke, right? Not quite. With search engines getting better and better in convincing us what we really wanted to find when we typed something in their search field, it’s more and more important to also consider the tiny little helpers (bots, crawlers) that visit our website from time to time and tell their mom what they found. SEO (search engine optimization) is the keyword you waited for.
While it might sound crazy (it does) to actually design for robots first as the name suggests it would be a mistake to forget about them and only do your SEO homework afterwards.